SURFACE LAPTOP ULTRA / SUPER BOWL LXI
Concept: deadmau5 producing music on a laptop in the stadium stands.

IDEA 02 / MICROSOFT × NFL

THE SOUND
OF POWER.

An original track.
Created from the sounds of the Super Bowl.
On Surface.

Concept imagery · Proposed talent

THE OPPORTUNITY

THE GAME HAS
A SOUND
OF ITS OWN.

The kick. The whistle. The roar.
Give a music producer the power to turn what they hear into something the world can play.

A familiar silhouette. An unexpected studio.
deadmau5 in the stands, making a record on Surface.

THE IDEA

THE GAME
BECOMES MUSIC.

Invite deadmau5 to build an electronic track from sounds captured at the Super Bowl—on Surface Laptop Ultra, from his seat in the stands.

Overhead concept of deadmau5 working on Surface in the stands, with football footage and a music arrangement on screen.

Concept imagery · Screen simulated

PROPOSED EXECUTION

CAPTURE.
COMPOSE. RELEASE.

01

Record the game

Capture approved sounds before and during play. Log and deliver the recordings to the creator.

02

Build in the stands

Isolate samples, shape rhythms and arrange the track on Surface. Document the decisions as it takes shape.

03

Take it beyond

Explore an afterparty preview. Finish, clear and release the record, with the story of how it was made.

Surface is the studio inside the event. The artist makes the game their instrument.

A SONIC REFERENCE

HEAR THE
POSSIBILITY.

Touchdown.

An example track to bring the direction to life.

SUPPLIED REFERENCE / NOT A CAMPAIGN RELEASE

THE AFTERPARTY

FROM THE GAME.
TO THE FLOOR.

The sounds that moved a stadium.
Reimagined to move a room.

Explore a first play at the afterparty.

Concept film · Proposed performance

BEYOND GAME NIGHT

A RECORD.
A STORY.
AN INVITATION.

Release the track. Show how it was made.
Share cleared samples so others can create.

NEXT STEP

Align with the NFL and the artist’s team on capture access, sound rights, the production setup and release timing.

IDEA SUMMARY

The sound of power.

Invite deadmau5 to create an original electronic track from sounds captured at Super Bowl LXI, working on Surface Laptop Ultra from the stands.

The sighting

A recognizable headpiece. An unexpected studio. deadmau5 working on Surface in the stands gives spectators and cameras a reason to look closer. His own channels reveal the challenge: he is making a record from the game.

The source material

With NFL-approved recording access, capture the sounds before and during the game. A kick, a whistle, a crowd reaction: each becomes material for the producer to shape.

The creative workflow

Log and transfer approved recordings to Surface. Audition, isolate and trim samples; sequence percussion, build musical phrases and arrange the track. AI-assisted audio tools could support sample preparation, with the artist directing every creative decision.

The role of Surface

The computer is the working studio inside the event: the place where recordings become samples, layers and a developing record. Validate the chosen music software, audio interface, plug-ins and power requirements together in a production rehearsal.

Beyond the stands

Explore an afterparty preview, followed by a finished single and a film documenting its creation. A cleared sample pack and stems could invite other creators to make their own versions.

Next step

Align with the NFL and the artist’s team on recording access, sound rights, the stadium setup and a realistic finish, approval and release schedule.

Creative proposal. deadmau5 is proposed talent; participation is not confirmed. Imagery and screens are concept visualizations. “Touchdown” is a supplied example track, not a confirmed artist recording or campaign release.

CHAPTERS