Windows
CHAPTER LXI / WINDOWS

CHAPTER LXI / FILM

THE FIRST-EVER SUPER BOWL AD.
MADE LIVE AT THE SUPER BOWL.

Created on Windows. Aired before the final whistle.

Concept film · Proposed execution

Cinematic inside-helmet POV of a receiver reaching overhead for a one-handed catch.

THE IDEA

ONE PLAY.
ONE COMMERCIAL.

A filmmaker and crew capture a play, create the film on Windows, and deliver it for a break later in the game.

Concept imagery

THE LIVE EDIT.

Footage arrives from the field.
The filmmaker chooses the cut.

Concept film · Screen and hardware simulated

A filmmaker shapes football footage on a Windows laptop in the stadium stands.

THE POWER OF WINDOWS

The filmmaker directs.
Windows brings
the tools.

01

Develop.

Use Copilot to explore story angles.

02

Visualize.

Test looks with AI-assisted creative apps.

03

Finish.

Edit, mix and export in the team’s Windows apps.

Proposed workflow · Screen simulated

PROPOSED EXECUTION

MAKE THE
DEADLINE.

01

Capture

Receive approved footage from the selected play.

02

Create

Edit the story and build any visual effects on Windows.

03

Approve

Review the film with brand, rights and broadcast teams.

04

Air

Deliver for a pre-agreed commercial break.

Test the full workflow against the broadcast deadline before game day.

FILM TREATMENT / 01

EVERY STRIDE.
REIMAGINED.

Build a film around a single run.

Creative reference

FILM TREATMENT / 02

INSIDE
THE PLAY.

A helmet-level view puts the audience in the action.

Concept film

CHAPTER LXI

CREATED
ON WINDOWS.

NEXT STEP

Select the filmmaker with Lee Smith. Confirm capture access, rights and an on-air slot. Test the workflow.

IDEA SUMMARY & SOURCES

The live commercial.

Capture a play. Make a Windows ad from it inside the stadium. Air it later in the game.

Creator and production

A lead filmmaker directs a dedicated crew. Lee Smith helps identify partners; NFL Films is one option.

Windows workflow

Use Copilot for story exploration, AI-assisted apps for visual development, and professional Windows apps for editing, sound and delivery. Select and test the full setup before game day.

Access and airtime

Confirm approved footage, sound rights and a broadcast slot. Tracking data, helmet cameras or head-motion sensors are optional inputs requiring separate access and approvals. The treatment must fit the time available.

Sources

1. Microsoft — AI tools and Copilot in Windows ↗
2. NFL — Next Gen Stats tracking ↗
3. NFL — Super Bowl LXI, 2027 ↗

Proposed talent and execution. Imagery and screens are concept visualizations. Software availability varies.

CHAPTERS